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Review for Design Elements & Principles, Typography, and Color Theory

Review for all topics

AB
Red, Yellow, BluePrimary colors
ComplementaryColors located directly across from each other on the color wheel
Red, Orange, YellowWarm colors
Green, Blue, VioletCool colors
Orange, Green, VioletSecondary colors
Secondary colorsCreated by mixing primary colors
Tertiary colorsCreated by mixing primary and secondary colors
Warm colorsMake objects appear closer
Cool colorsMake objects appear farther away
Primary colorsNot mixed from any other colors
Design PrinciplesBalance, Rhythm, Emphasis, Unity
Design ElementsLine, Shape, Texture, Space, Size, Value, Color
Informally balancedA graphic design that is asymmetrical
Negative SpaceSpace around and between the subject of an image
LineAny mark that connects any two points
ShapeAnything that has height and width
TextureThe look and feel of a surface
SpaceThe distance or area between or around things
SizeHow big or small something is
ValueThe darkness or lightness of an area
ColorIt can convey emotion, create contrast and add interest
BalanceAn equal distribution of visual weight
RhythmA pattern created by repeating elements that are varied
EmphasisWhat stands out the most gets noticed first
UnityAll the elements look like they belong together
Serif"Feet" on letters, easier to read
Sans serifLetters without "feet"
BaselineImaginary line that type sits on
DescenderPart of a letter that extends below the baseline
AscenderParts of a letter that extends above the x-height
BowlRounded part of a letter
CounterThe inside part of a closed letter.
X-height/Body heightDistance of letters from the baseline to the top of a lowercase letter.


Instructor, Visual Communications
DCMO BOCES
Norwich, NY

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