| A | B |
|---|
| Place | Catalogs or store location are examples of this utility |
| possession | Accepting debit/credit cards, checks, layaway plans, etc increase this utility |
| customer profile | list includes things like age, gender, income, geographic location etc |
| service | examples would be non-tangibles like Bogey's (skyzone) or piano lessons |
| Time | Having Christmas candy in DECEMBER is what utility |
| Information | utility created by providing information like advertisments or salespeople's advice |
| market | people who share needs/wants and have the money to purchase |
| Goods | tangible items |
| Product service management | obtaining developing improving a product |
| Promotion | the function that involves informing, persuading, reminding customers about a product |
| Pricing | the function that involves paying cash for your purchases |
| Marketing | In short...planning promoting and distributing products |
| organizational market | businesses buying for use in business or resale |
| 4 P's(Marketing Mix) | product, place, price, promotion |
| market share | companies % of the total sales |
| market potential | total market for a category |
| selling | the function that is providing customers with goods and services that they want thru salespeople |
| utility | usefullness, added value in economic terms |
| pricing | deciding how much to charge for goods and services |
| product decision | the creation of new items are a part of this 4 P marketing strategy |
| promotion decision | one of 4 p's involving things like advertised sales like BOGO |
| form | the utility that involves actually creating the product whether from scratch or transforming something |
| marketing information management | the marketing function that involves gathering and analyzing data like through surveys |
| Price | Increased demand and competition often result in THIS being lowered |
| channel managment | deciding HOW goods get in consumers hands is what function |
| customer | one who purchases |
| consumer | one who uses |
