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Chapter 2 Consumer Behavior 12e

AB
business ethicsRules of conduct that guide actions in the marketplace
materialismThe importance people attach to worldly possessions
private responseWhen consumers are unhappy with a product, they may boycott the product and/or store and express dissatisfaction to friends
third-party responseWhen consumers are unhappy with a product, they may file a complaint in the form of legal action, Better Business Bureau complaint
corrective advertisingWhen a company must inform consumers that its previous advertising messages were wrong or misleading
social marketingmarketing techniques that are used to encourage positive behaviors or discourage negative behaviors
phishingwhen someone asks you in an email to transfer funds to a bank on the other side of the world for instance is this type of scam
greenwashingWhen companies make false claims about how environmentally friendly their products
Consumer addictiona physiological or psychological dependency on products or services
Foreign Corruption Practices Actact makes it illegal for American executives to bribe foreigners to gain business
curationThe process of THIS can refer to: Art, Travel, & Food products
Safety) Ralph Nader's book, Unsafe at Any Speed, was published in part to enforce the consumer's right to THIS
Federal Cigarette Labeling and AdvertisingTHIS act requires cigarette packages to carry warning labels
corporate social responsibilitywhen a company does something like buy a pair give a pair it is incorporating THIS
market accessThe ability to find and purchase goods
LimitedMarket acess can be THIS by disabilities, media literacy & food desert
cyberbullyingAn example of THIS is being called "names" online
phantom vibration syndromereaching for one's cell phone, thinking that it is vibrating, even when it is not
Anxietyassociated with compulsive consumption
shrinkageCash losses due to shoplifting and employee theft
anticonsumptionWhen people deface products



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