| A | B |
|---|
| The process by which people select, organize, and interpret sensations is called | perception |
| Which term refers to sensations that subtly influence how we think about a product | Context effect |
| Companies that think carefully about the impact of sensations on product experiences are practicing | sensory marketing |
| When Coke weaves a sound into a piece of music, the advertisement is using | Audio watermarking |
| A philosophy that translates customers’ feelings into design elements is called | Kansei |
| What sense appears to moderate the relationship between product experience and judgment confidence | haptic |
| Processing information from more than one medium at a time is known as | multitasking |
| Because the brain's capacity to process information is limited, consumers are very selective about what they pay attention to and tend to select stimuli that relate to their current needs. This type of perceptual filter is called | perceptual vigilance |
| Size, color, position, and novelty are all strategies for creating what? | Contrast |
| Mary Nabholz travels the same way to work every day. She notices advertisements in store windows when the ads first go up. However, after a few days, Mary no longer pays any attention to these ads because they have become familiar, what is this called? | Adaptation |
| When a stimulus comes within the range of someone's sensory receptor | exposure |
| The minimum difference that can be detected between two stimuli is known as the | just noticeable difference |
| What threshold refers to the ability of a sensory system to detect changes between two stimuli. | differential |
| Which term refers to perception that is below the level of the consumer's awareness | Subliminal perception |
| A(n) ________ is a sign that relates to a product by either conventional or agreed-on associations | symbol |
| A common practice among advertisers is to create new relationships between objects and interpretants by inventing new connections between products and benefits. A classic example of this was equating Marlboro cigarettes with the American frontier spiri | Semiotic relationships |
| The ________ for a brand guides how a company uses elements of the marketing mix to influence the consumer's interpretation of the brand's meaning in the marketplace relative to its competitors | positioning strategy |
| Our brains tend to relate incoming sensations to others already in memory, based on some fundamental organizational principles. These principles derive from ________, a school of thought that maintains that people interpret meaning from the totality of a set of stimuli rather than from any individual stimulus | Gestalt psychology |
| This is a discipline that studies the correspondence between signs and symbols and their meaning | Semiotics |
