| A | B |
|---|
| a trained/learned reaction to a stimulus | conditioned response |
| An unintentional acquisition of knowledge | incidental learning |
| a relatively permanent change in behavior caused by experience | learning |
| instrumental conditioning is also known as | operant conditioning |
| occurs when we learn to perform behaviors that produces positive outcomes and avoid those that yield negative outcomes | operant (instrumental ) conditioning |
| types of behavioral learning theories | classical & instrumental |
| increases the strength of stimulus response associations and prevents the deca of associations in memory | repetition |
| occurs when a stimlulus that elicits a reponse is paired with another stimulus that initially does not elicit a response on its own | classical |
| Brand equity is an example of | classical conditioning |
| a stimulus that produces a learned reaction through association over time | conditioned stimulus |
| happens when they effects of prior conditioning diminish and eventually disappear | extinction |
| type of conditioning suggests that learning takes place over time | operant |
