| A | B |
|---|
| Collective self | where a person derives his or her identity in large measure from a social group |
| Self-concept | summarizes the beliefs a person holds about his own attributes and how he/she evaluates their self on those qualities |
| ideal self | A person's conception of how he/she would like to be |
| impression management | trying to "manage" what others think of them by strategically choosing clothing and other products that will convey a positive image |
| fantasy | Consumers who havea large gap between their real and ideal selves are particularly good targets for marketing communications that use THESE appeals. |
| Identity marketing | is the promotional strategy that involves select consumers altering some aspects of their selves to advertise for a branded product |
| Self-fulfilling prophecy | the way we assume others expect us to act. |
| actual self | refers to our more realistic appraisal of the qualities we have and don't have |
| Social comparison | when the person tries to evaluate their appearance by comparing it to the people depicted in these artificial images |
| youth | People across all cultures appear to favor physical features that are associated with THIS universally desired trait |
| 66% | The U.S. government estimates that approximately ________ of American adults are overweight or obese. |
| self-esteem | the positivity of a person's self-concept. |
| multiple selves | the idea that you can appear to be many different personality types depending on the situation |
| family level | category or level of the extended self that a HOME would be |
| group level | If a person dresses in team gear, has every piece of history known for that team, even decorates their home in team objects it would most likely be an example of what level of the extended self |
| sex-typed | products take on masculine or feminine attributes |
| Body image | refers to a consumer's subjective evaluation of his or her physical self. |
| looking-glass | an example of this type of self is when people feel like others view them a certain way and then act that way because of it, and then others see that person that way as well |
| ideal of beauty | preference in a culture for a particular model of beauty (or exemplar) |
| social outcasts | Historically,in the past, tattoos have been associated with people who are considered THIS |
