| A | B |
|---|
| mental budget | an example would be eating less today because you know you're going to splurge tomorrow |
| constructive processing | this theory says we evaluate the effort we'll need to make a particular choice and then we tailor the amount of cognitive "effort" we expend to make that choice. |
| cognitive | A customer buying an unfamiliar product that carries a fair degree of risk would most likely us THIS type of decision making |
| problem recognition | The first stage in the consumer decision-making process |
| constructive process | Evaluating the effort when we need to make a particular choice |
| purchase momentum | buying something that really "hit the spot" and then buying another even though it wasn't planned is an example of THIS |
| Extended | A customer buying an unfamiliar product which carried a fair degree of risk would most likely use THIS type of problem solving |
| affective | Decisions driven by our emotional responses to a product |
| Problem recognition | occurs whenever the consumer sees a significant difference between his or her current state of affairs and some desired state. |
| Information search | the process by which the consumer surveys the environment for appropriate data to make a reasonable decision. |
| determinant | Features actually used to differentiate among choices |
| evaluative criteria | Dimensions we use to judge the merits of competing options |
| Post-purchase evaluation | when a consumer uses a selected product and decides whether it merits his/her expectations |
| inertia | purchase decision process has become one of less and less effort...almost automatic |
| cult | Products that consumers are willing to pay more for |
| intelligent agents | these are a type of cybermediaries that are computer programs that recommend products based on past purchasing patterns |
| framing | making a decision based on the way a problem was posed |
| satisficing | A decision strategy that seeks to deliver an adequate solution rather than the best possible solution |
| consideration | The alternatives actively measured during a consumer's choice process |
| heuristic | A mental or problem-solving shortcut to make a decision |
| habitual | Buying decisions that are made with little or no conscious effort |
| bounded rationality | The "good enough" perspective on decision making |
| Cybermediaries | Directories and portals, Web site evaluators, forums, fan clubs, and user groups are all forms of THESE |
| buyclass | The 3 components of THIS theory are Straight rebuy, Modified rebuy, New task |
| New task | buying decision situation has the highest level of risk and the most buyers involved in the process |
