| A | B |
|---|
| culture | the values, ethics, rituals, traditions, material objects, and services produced or valued by the members of a society |
| custom | a norm that controls basic behaviors, such as division of labor in a household |
| Underground Economy | secondary markets (such as flea markets) where transactions are not officially recorded |
| consumer addiction | a physiological and/or psychological dependency on products or services |
| virtual reality | provides a totally immersive experience that transports the user into an entirely separate three-dimensional environment |
| shrinkage | the industry term for inventory and cash losses due to shoplifting and employee theft |
| sustainability | an emphasis on creating and maintaining the conditions under which humans and nature can exist in productive harmony |
| green marketing | a strategy that involves the development and promotion of environmentally friendly products |
| attention | the assignment of processing activity to selected stimuli |
| perception | the process by which stimuli are selected, organized, and interpreted |
