| A | B |
|---|
| psychophysics | the science that focuses on how the physical environment is integrated into the consumer's subjective experience |
| value | a belief that some condition is preferable to its opposite |
| trivial | unimportant or minute |
| ambiguous | open to more than one interpretation; having a double meaning |
| animosity | strong hostility |
| positioning strategy | an organization's use of elements in the marketing mix to influence the consumer's interpretation of a product's meaning |
| brand equity | a brand that has strong positive associations in a consumer's memory and commands a lot of loyalty as a result |
| Chunking | a process in which information is stored by combining small pieces of information into larger ones |
| Extinction | the process whereby a learned connection between a stimulus and response is eroded so that the response is no longer reinforced |
| pioneering brand | the first brand to enter a market |
