| A | B |
|---|
| Advertising | Branded products cost more than generic brands because they do lots of this |
| 10% | Only about this much of a product's retail price goes to developing, designing, and packaging |
| Test market | What many marketers do to BRAND NAMES before they use them |
| private(store) | a manufacturers name is NOT required to be on this brand |
| Trademark | brand, brandname, brandmark, etc. that is legally registered and protected |
| Brand Mark | a symbol that represents a company like the Nike swoosh |
| Cause | this type of packaging supports social or public messages like the use of hormones in animals |
| packaging | Most Americans support THIS being less-wasteful and environmentally friendly |
| FDA | this agency is responsible for the Nutrition labeling, and education act of 1990 |
| Branding | the product feature that assures consumers of consistent quality and reliabilityas well as promotes an image |
| generic product | a basic product at a price that is 30–50 percent less than a name brand product |
| packages | manufacturers considered customer lifestyles (like needing economy sizes)when creating these |
| expiration date | date on a food label after which a product should not be used |
| co-branding | one company joins with another company and both brands appear on the product like Planters Peanuts in Jiff Peanut butter |
| generic product | a no brand product that is 30-50% less than name brand products |
| national brands | what brand consumers buy 78% of the time when they purchase food products |
| package | a products physical container or wrapper and something that is an important factor indetermining a product's success |
| tradename | the company's legal name |
| descriptive labels | these contain information like product's use, care, ingredients |
| brand | brandname, brandmark, tradename or ANYTHING that identifies a company or products |
| blister pack | tamper-resistant plastic packaging |
| brand extension | using an already established brand to promote a new or improved product |
| brandname | the word, letter, or number that represents a product |
| recyclable | this word can ONLY be used on packages only if they can be reused as raw material for new products or packages |
| mixed brand strategy | When a company carries a combination of generic, store, and national brands |
| Private(store) brands | because these are controlled by retailers, they provide the highest profit for them |
| national | the brands that consumers buying food products purchase 78% of the time |
| brand strategies | effective use of these can increase sales of branded products and maximize company profits |
| FTC | The agency monitors false or misleading advertising |
