| A | B |
|---|
| sample | i.e. Small Bottle of shampoo given in the mail |
| premiums | Coupons, factory packs, etc. that are free with purchase |
| loyalty programs | Something offered to regular customers who purchase so much of the company's product |
| slotting allowance | Money manufacturer pays to a retail chain to be able to place products on store shelves |
| trade promotions | Sales promotions targeted to manufacturers, wholesalers and retailers |
| publicity | News presentations that create an awareness about a business or organization |
| promotional tie-in | Two companies combine to promote their products in a campaign |
| sales force promotion | Using awards to managers or employees who meet or exceed a sales quota |
| news release | story sent to media which is written about the company or organization that has the SAME format even if different story |
| Business | Suprisingly, more money is spent promoting to this group NOT consumers |
| Cost | advantage to publicity |
| promotional allowance | special price discount given to wholesalers and retailers |
| incentives | contests fall into this category of consumer promotion |
| deal | offering two things for the price of one is this type of promotion |
| advertising | This is a non-personal form promotion that reaches huge audience and can use a variety of mediums |
| promotion mix | cost-effective combination of promotional strategies designed to reach a company's goals |
| personal selling | communicating with customers directly in person or through meetings, demonstrations, email, telephone conversations |
| institutional | positive communication about a business is this category of promotion |
| sales promotion | coordination of all of the marketing activities to increase sale and/or promote the right image |
| push policy | promotion aimed at retailers to convince the retailer to stock the items being promoted |
| sales promotion | incentives that encourage customers to buy products or services |
| sponsorship | negotiated right to use logos and names on retail products |
| social media | interactive electronic media for people with similar interests |
| goodwill | some companies build this by advocating for community issues |
| kiosk | (stand alone) display that can offer new ways for stores to improve customer service |
| Incentive | an ART CONTEST would be an example of this type of sales promotion |
| Format | The THIS of a news release should be basically the same even though the content may differ |
| Control | With Publicity businesses have the LEAST amount of THIS because they don't pay for it |
