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Chapter 21 2016 ED & Previous

AB
IntegratedA particular type of exclusive distribution where the manufacturer has company ran retail stores and only distributes to those stores
Drop ShipperBuys and has products sent to retailers but never actually has them in their posession
Industrial userIF the business buys products and uses that product for themself then they are called
DirectLEAST commonly used channel in the consumer market and MOST commonly used in the industrial market
Rack Jobbersomeone who stocks and refills and maintains displays for the manufacturer at various stores
Company owned storesThese are a specialized type of exclusive distribution called integrated distribution
Indirect distributionthe type of distribution you are using if you are using a wholesaler and retailer to help get your goods to consumers
distribution planningthis requires decisions about a product's physical movement and transfer of ownership
BrokerAn agent who brings buyers and seller together but does not necessairly maintain a relationship after that
retailerType of intermediary that, for instance, a vending machine is
Mutiple channelsWhen a manufacturer sells its products to businesses AND to consumers it is using these
agenta distributor who is paid on commission to get buyers and sellers together, but does not take title of the goods
Place DecisionThe 4P of marketing that relates to distribution
Selective distributionusing only a limited number of outlets to sell something
wholesalerone who buys, sells and stores large quantities of goods and ships them to retailers
direct distributionwhen products are sold by the producer to the final user like in home parties hosted by a representative of the company
Intermediarymiddleman
channel of distributionthe path a product takes form producer to consumer
e-marketplacethis place where products are sold provides exposure for small businesses that they could not get anywhere else
channel memberanyone who is involved in any sales transaction that moves goods from producer to final user
indirect distributionoccurs when intermediaries participate in the distribution channel
intensive distributionwhen all suitable outlets for a product ar used
independent manufacturer's agentrepresents several noncompeting businesses
Distribution Intermediariesthese are classified as either merchant or agent
in-house sales forceusing this allows a company more control over what happens to its product versus using intermediaries
Flowers and CandyThese products usually follow the manufacturer-wholesaler-retailer to consumer channel
manufacturer-agent-industrial user channelTextiles and Construction equipment most typically use this type of distribution channel
E-tailingInvolves selling goods and services over the Internet
Exclusive distributionoccurs when products are supplied to only ONE dealer in an area



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