A | B |
Integrated | A particular type of exclusive distribution where the manufacturer has company ran retail stores and only distributes to those stores |
Drop Shipper | Buys and has products sent to retailers but never actually has them in their posession |
Industrial user | IF the business buys products and uses that product for themself then they are called |
Direct | LEAST commonly used channel in the consumer market and MOST commonly used in the industrial market |
Rack Jobber | someone who stocks and refills and maintains displays for the manufacturer at various stores |
Company owned stores | These are a specialized type of exclusive distribution called integrated distribution |
Indirect distribution | the type of distribution you are using if you are using a wholesaler and retailer to help get your goods to consumers |
distribution planning | this requires decisions about a product's physical movement and transfer of ownership |
Broker | An agent who brings buyers and seller together but does not necessairly maintain a relationship after that |
retailer | Type of intermediary that, for instance, a vending machine is |
Mutiple channels | When a manufacturer sells its products to businesses AND to consumers it is using these |
agent | a distributor who is paid on commission to get buyers and sellers together, but does not take title of the goods |
Place Decision | The 4P of marketing that relates to distribution |
Selective distribution | using only a limited number of outlets to sell something |
wholesaler | one who buys, sells and stores large quantities of goods and ships them to retailers |
direct distribution | when products are sold by the producer to the final user like in home parties hosted by a representative of the company |
Intermediary | middleman |
channel of distribution | the path a product takes form producer to consumer |
e-marketplace | this place where products are sold provides exposure for small businesses that they could not get anywhere else |
channel member | anyone who is involved in any sales transaction that moves goods from producer to final user |
indirect distribution | occurs when intermediaries participate in the distribution channel |
intensive distribution | when all suitable outlets for a product ar used |
independent manufacturer's agent | represents several noncompeting businesses |
Distribution Intermediaries | these are classified as either merchant or agent |
in-house sales force | using this allows a company more control over what happens to its product versus using intermediaries |
Flowers and Candy | These products usually follow the manufacturer-wholesaler-retailer to consumer channel |
manufacturer-agent-industrial user channel | Textiles and Construction equipment most typically use this type of distribution channel |
E-tailing | Involves selling goods and services over the Internet |
Exclusive distribution | occurs when products are supplied to only ONE dealer in an area |