| A | B |
|---|
| Visual Merchandising | is a form of SALES PROMOTION because it involves display |
| Display | visual and artistic aspects of promoting a product to a target group of customers |
| storefront | total exterior of a store that projects brand identity and sets it apart from its competitors |
| Complimentary colors | colors found opposite each other on the color wheel |
| shape | physical outline of a display |
| focal point | spot to which the eye is drawn |
| fixtures | display cases, counters, or benches |
| proportion | the relationship between and among objects |
| Functional | A mannequin is an example of this type of prop |
| marquee | sign stating a business's name...overhangs |
| POP display | stand alone structures or ones at the register that serve as promotions |
| Teens | Strong colors and bright lighting is what this group typically prefers |
| realistic setting | Display background that looks life-like |
| curved | These lines show freedom of movement or flow |
| related merchandise display | display of items that all are used together |
| motion | artistic element used in Holiday and kids displays in limited quantities |
| maintenance | cleaning and repairs are a necessary part of this for displays are an important part |
| formal balance | placing large items with large and small with small |
| triangle | good shape to use to design displays |
| entrances | primary purposes are to provide convenience and security |
| customer space | things like restrooms and restaurants |
| interior display | this shows merchandise and can provide customers with information |
| mannequins | these functional props are valuable tools for creating a good shopping experience |
| selling space | this area includes things like aisles and racks |
| image | the primary purpose of visula merchandising is to project this to customers |
| architectural display | a display that shows a room as it would look in a home like a bedroom or living room |
| adjacent colors | Green, Yellow, and Yellow-Green are examples of these because they are located next to each other on the color wheel |
| focal point | a display that does not attract attention because there is no spot to which the eye is drawn such as one thing overshadowing all others lacks this |
| storefront components | combination of entrances, window awnings, and other exterior building characteristics |
| Visual | Purpose of this type of merchandising is to coordinate all of a business's physical elements in order to project a particular image |
| Display | This type of lighting should be 2-5 x's brighter than store lighting so as to highlight the merchandise |
