| A | B |
|---|
| advertising | this form of promotion can demonstrate features and benefits of productsthrough mass media |
| Target | Because the distribution is known, newspapers can do THIS to people living in a certain areas |
| Institutional advertising | advertising that creates a favorable image for the business by letting people know about a businesses contributions to the community |
| broadcast media | radio and tv |
| banner ad | rectangle shaped ad on web pages |
| display ad | newspaper ad that contains headline, copy, illustration(art), and logos |
| column inch | one column wide by one inch deep so columnXinchesxrate |
| characteristic of advertising | media can promote a new or existing product well |
| percentage of anticipated sales | based on a % of past or future sales |
| consumer magazines | these forms of print media are for pleasure or personal interests |
| circulation | magazines base their rates on this in part |
| Standard Rate and Data service | provides information about advertising charges for most media |
| contract rate | fee paid to a newspaper for guaranteed advertising space during a specified period |
| specialty media | useful items imprinted with the advertiser's name on it |
| promotional advertising | advertising designed to increase sales |
| trade magazine | publication targeted for people with an interest in a particular field or business |
| billboards | print media type that is restricted because it is banned in some states due to it ruining the scenery |
| magazines | These have the longest life span of any advertisment |
| current customers | group that direct-mail advertising is the most effective with |
| shopper | a special newspaper containing no editorial content |
| Internet advertising | ads combined with animation, video, sound, interactivity |
| transit advertising | printed posters on subways, buses, and trains |
| media planning | process of selecting appropriate advertising media |
| 2/10 n/30 | 2% discount if paid in 10 days but all is due in 30 |
| half | although approximately this amount of adults SUBSCRIBE to the newspaper significantly MORE read it |
| 10% | This percent of redemption rate(return rate) for direct mail is VERY good |
