| A | B |
|---|
| Customer profile | includes information such as ethnic background, age, income level, and geographic location. |
| Quota | a limit on the number or monetary value of a product that can be imported |
| 1/3 | International trade and foreign generate about this much of the profits of US businesses |
| merchant or agent | The two types of distribution intermediaries |
| NEW products | THESE have the potential for 10 percent higher price than the older products. |
| test-market | 60% the majority, but not all, businesses do this to brand names to see if they're effective before they advertise or use them |
| consumer | the person who USES the product |
| marketing information management | completing a research survey rating on a businesses' service is an example of this core marketing function |
| place | deciding WHERE to sell products is a part of what 4 P |
| traditional | the purpose of the activities in THIS economy is to provide food, shelter, and clothing |
| WTO, EU, NAFTA | trade alliances that establishes guidelines for international trade |
| price | Sales and rebates are examples of what type of competition |
| purpose of a licensing agreement | protects an originator from unauthorized copying of names or products |
| risk | when the potential for earnings(profit) increases, so does this |
| market intelligence | the type of marketing research that is concerned with size and location of a market, competition, and segmentation |
| filter question | a two choice question is most often used as one of thes |
| observation | the fastest and most cost-effective form of primary source research |
| introduction | stage of a product’s life cycle that can be very expensive due to initial costs |
| trademark | What a brand name or brand mark become when it is legally registered |
| Food and Drug Administration | The government body enforces the 1990 Nutrition Labeling and Education Act |
| brand mark | a logo or symbol that represents the company |
| disposable income | money left after taking out taxes |
| implementation | putting a market plan into action and managing it |
| Generation Y | the age group that most frequently uses the Internet to gather information |
| market segmentation | separating large groups into smaller, precise groups based on characteristics |
| PEST analysis | Analysis of the EXTERNAL factors of political, economic, sociocultural, and technological |
| executive summary | brief overview of entire marketing plan |
| geographics | segmentation based on information about where people live |
| external threats/opportunities | things outside of the company that may be favorable or unfavorable |
| SRDS | publishes media rates and data for advertising industry |
| database | a collection of related information about a specific topic |
| marketing information systems | methods and procedures for generating, analyzing, and storing data about consumers, sales, and ads |
| people meters | these provide a measurement information on TV sets |
| marketing research | gathering, recording, and analyzing information about consumer behavior and sales |
| customer relationship management | aka database marketing |
| media research | this focuses on effectiveness, selection, frequency, and ratings |
| global marketplace | this causes increased international competition for U.S. companies |
| integrated distribution | producer operating company owned retail stores |
| 4 p's of marketing | product, place , price and promotion |
| 5 types of promotion | sales promotion, advertising, publicity, direct marketing, and personal selling |
| elastic demand | when the price of the product changes, the demand for that product will also change |
| inelastic demand | even if prices go up, demand for the product will remain the same |
| economic risks | risks that result from changes in overall business conditions |
| risk tranfer methods | transferring of business ownership, insurance, warranties are examples of |
| proportion | the element of artistic design that refers to the relationship amongst objects in the display |
