| A | B |
|---|
| Marketing | The creation and maintenance of satisfying exchange relationships. |
| Marketing Mix | How a business blends product, distribution, price, and promotion to sell it’ products and services. |
| Product | What good/service you’re selling. |
| Distribution (Place) | Where and how you sell the product. |
| Discretionary Income | The amount of money people can spend after paying for necessities. |
| Price | How much you sell the product for. |
| Promotion | Ways to make customers aware and encourage them to buy. |
| Product Development | Designing, developing, maintaining, improving, and acquiring products or services to meet customer needs. |
| Channel Management | Determine the best way to get a company’s products or services to customers. |
| Product/Service Management | Designing, developing, maintaining, improving, and acquiring products or services to meet customer needs. |
