| A | B |
|---|
| appropriateness | how well the elements in a publication match the purpose, content, and audience |
| audience | the people that read a publication |
| balance | the relative weight and placement of each element and how they work together |
| binding | the method that keeps the publication pages together |
| descender | the parts of lowercase letters that hang below the baseline |
| distribution | the method by which the reader gains possession of a publication |
| elements | any text titles, pictures, symbols, lines, etc. on a publication page |
| flow | the path the reader's eye travels around the page, which is created by all the elements on the page |
| focus | where the reader's eye goes when first looking at a page |
| format | how and what the publication is made of |
| formatting | applying options to highlighted text |
| leading | the distance from one line of text to another |
| point | the unit used to measure font size |
| purpose | the intent of a publication |
| readability | how easily the reader can understand a publication |
| rule | a line that can be used to identify the beginning of each story in a publication |
| serif | fonts that have small extensions on the ends of letters |
| style | variations of fonts, such as bold, italic, and underline |
| superscript | text which is raised slightly above the current line |
| subscript | text which is printed slightly below |
| thumbnail sketches | small pictures of publication pages that are drawn by hand on paper and used to design the layout |
| typeface | a set of letters drawn in a specific style |
| typography | the arrangement, shape, size, style and weight of text |
| visual cue | a pattern or object that the reader sees and identifies with an element |
| white space | any blank area on a page |
| x-height | the height of lowercase letters, not including ascenders and descenders |
