| A | B |
| Gender Gap | The apparent tendency of female voters to lean toward the Democratic party in recent years. |
| Dated Data | Data which are old. |
| Time Bound Data | Data which are old and there is a theoretical reason to believe things have changed. They are not longer relevent. |
| Stratified Quota Sampling | A technique whereby samples are systematically made representative by aligning characteristics of the sample to characteristics (quotas) of the population. |
| Double Barrelled Question | Forces respondents to make choices that they do not have to make. The answers provided are not mutually exclusive. |
| Open Ended Question | A question which does not provide choices for answers, but allows the respondent to express his/her opinion without restraint. |
| Closed Ended Question | A multiple choice question. |
| Constraint | Refers to a pattern of responses to a series of questions posed by surveyers in search of ideology. |
| Emotive Language | Language that people respond to on an emotional level. |