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Public Opinion

Gender GapThe apparent tendency of female voters to lean toward the Democratic party in recent years.
Dated DataData which are old.
Time Bound DataData which are old and there is a theoretical reason to believe things have changed. They are not longer relevent.
Stratified Quota SamplingA technique whereby samples are systematically made representative by aligning characteristics of the sample to characteristics (quotas) of the population.
Double Barrelled QuestionForces respondents to make choices that they do not have to make. The answers provided are not mutually exclusive.
Open Ended QuestionA question which does not provide choices for answers, but allows the respondent to express his/her opinion without restraint.
Closed Ended QuestionA multiple choice question.
ConstraintRefers to a pattern of responses to a series of questions posed by surveyers in search of ideology.
Emotive LanguageLanguage that people respond to on an emotional level.

Dr. Ruckman

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