| A | B |
|---|
| Sensory Memory | initial stage of memory |
| Short Term Memory | also known as working memory |
| Long Term Memory | where memories are stored for later retrieval |
| Echoic Memory | sensory memory for auditory information |
| Iconic Memory | sensory memory for visual stmuli |
| Chunking | grouping smaller pieces of information into larger units of information |
| Capacity of S.T.M. | 7 +/- 2 pieces of information |
| Duration of S.T.M. | approximately 18 seconds |
| Capacity of L.T.M. | infinite |
| Duration of Echoic Memory | 2 -3 seconds |
