| A | B |
|---|
| Product orientation | business focuses on the production process |
| Market orientated | the business places the requirements of consumers at the centre of the decision making process |
| Segmentation | Idenifying groups of relatively similar needs and wants within a market |
| Market | a place where buyers and sellers meet |
| Market size | the measurement of sales by all companies within a marketplace |
| Market share | is the proportion of the total market held by one company or product |
| Consumer profile (target market) | a statistical breakdown of the people who buy a particular brand |
| Market mapping (positioning) | A position of a product in the mrket place showing how it is perceived relative to other produts in the marketplace |
