Java Games: Flashcards, matching, concentration, and word search.

The Product

Branda named product which consumers see as being different from other products
Generic producta product made by a number of different businesses in which customers see no difference
Own branda product which is sold under the brand name of a supermarket chain or other retailer rather than under the name of the business which manufactures the product
Premium pricea price which is above the average for products of a particular type
Product differentiationmaking one product different from another, for instance through the quality of a product, its design, packaging or advertising
Product mixthe combination of products that a business sells, like soap powders, cosmetics
Market segmentpart of a market which contains a group of buyers with similar characteristics, such as age or income
Socio economic groupdivision of people from A to E according to the occupation of the head of the household in which they live
Marketingthe management process which is responsible for identifying potentially profitable products and then selling them to customers
Marketing mixthe combination of factors which help the business sell a product- price, product, place and promotion

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