| A | B |
| Adler,A | neo-Freudian personality theorist; individual psychology; inferiority complex |
| Allport,G | authority on personality theory and prejudice; functional autonomy |
| Anastasi,A | tests and measurements;individual differences |
| Binet,A | French experimental psychologist; developed first practical intelligence test |
| Bandura,A | founder of social learning theory; modeling; self-efficacy |
| Boring,E | authority on expieremental psychology and history of psychology |
| Bruner,J | influencial cognitive researcher |
| Cajal,S.R. | Spanish neuroscientist; discovered synapse |
| Cannon,W. | psysiologist;research on homeostasis; Cannon-Bard theory of emotion |
| Cattell,J | research on reaction time; testing; individual differences |
| Cattell,R.B. | personality theorist; factor analysis |
| Chompsky,N | psycholinguistics; deep vs. surface structure of language |
| Clark,K.B. | social psychologist; research on racial prejudice |
| Dewey, J. | eminent philosopher and educator; a founder of functional psychology |
| Dunlap, K. | experimental amd social psychology; negative practice |
| Ebbinghaus,H | German expierimental psychologist; classic studies of memory |
| Ellis,A | creator of Rational Emotive Therapy(RET); sex therapy |
| Erikson,E.H. | psychosocial stages of development; psychohistory |
| Eysenck,H. | British experimental personality theorist/researcher; biological basis of personality |
| Fechner,G. | German philosopher-physicist; founder and developer of psychophysics |
| Festinger,L. | social psychologist; originator of cognitve dissonance theory |
| Freud,S. | Austrian neurologist; refined idea of the unconscious and founded psychoanalysis |
| Galton,F. | individual differences; devised statistical methods; studied heredity and genius; originated "nature vs. nurture" concept |
| Gilligan,C. | gender research; moral development |
| Guilford,J. | experimental and individual differences studies; structure of intellect |
| Hall,G.S. | founded first psychology lab in the US; first psychological journal in US; child, adolescent studies. |
| Helmotz,H. | great 19th century psysiologist; classic studies on vision, hearing, reaction time |
| Harlow,H. | animal researcher; contact comfort and learning sets in monkeys |
| Hilgard,E. | hypnosis;neo-dissociation theory; learning theory; history of psychology |
| Horney,K. | neo-Freudian personality theorist; basic anxiety |
| Hull,C. | learning theorist; drive concept; also studies on hypnosis and suggestibilty |
| James,W. | probably the greatest of early figures in US psychology; habit; stream of conscious; instinct; James-Lange theory of emotion |
| Jones,M.C. | "Mother of behavior therapy"; "Peter" study |
| Jung,C. | developed system of analytical psychology; Introvert-Extrovert classification |
| Kohlberg,L. | developer of moral stage theory |
| Koffka,K., Kohler,W., and Wertheimer,M. | founders of Gesault psychology |
| Kuo,Z.Y. | Chinese experimental psychologist |
| Lashlet,K. | learning research; localization of brain function |
| Lazarus,A. | founder of multi-modality behavior therapy |
| Lewin,K. | field theory; social psychology |
| Loftus,E.F. | eyewitness and repressed memories |
| Maslow,A. | motivational/personality theorist; developed hierarchy of needs; self-actualization |
| McCelland,D. | developed achievement motivation theory |
| Miller,G. | cognitive theorist; information processing |
| Miller,N. | learning interpretations of Freudian theory; biofeedback research |
| Pavlov,I. | Russian physiologist; discovered and investigated nature of conditioned reflex |
| Piaget,J. | eminent Swiss psychologist/pjilosopher; cognitive stage model of child development; conservation; obeject permanence |
| Rodin,J. | health psychologist; obesity research |
| Rogers,C. | developed Client-Centered counseling; humanist |
| Rorschach,H. | Swiss psychiatrist; developed Rorschach test |
| Seligman,M. | learned helplessness; preparedness in classical conditioning |
| Selye,H. | Czech-Canadian physiologist; invented modern stress concept |
| Skinner,B.F. | developed operant conditioning and behavior modification movement |
| Spearman,C. | general intelligence factor (g) theory |
| Sullivan,H.S. | eminent psychiatrist; interpersonal theory of psychiatry |
| Taylor,J.S. | learning theory; Manifest Anxiety Scale |
| Terman,L. | author of Standford-Binet IQ Test; classic long term study of gifted children |
| Thorndike,E. | learning theorist and educational psychologist; puzzle box; law of effect |
| Thurstone,L. | factor analytic studies of intelligence |
| Titchener,E. | experimental psychologist; founder of structuralism |
| Tolman,E. | behavioral-cognitive theory of learning; cognitive map; latent learning |
| Vygotsky,L. | Russian cognitive psychologist; socio-cultural context of learning |
| Watson,J.B. | influential experimental psychologist; founder of behavioralism; Little Albert study |
| Wolpe,J. | founder of behavior therapy; Systematic Desensitization |
| Wundt, W. | German physiologist; given credit for establishing first experimental psychology lab in 1879 |