| A | B |
|---|
| Determining which brands to offer | Product decision |
| Group of all potential customers with similar needs and wants and willingness to satisfy them | Market |
| Based on statistics such as age, gender, race, etc. | Demographic segmentation |
| Based on consumer lifestyle, values, attitudes | Psychographic segmentation |
| Business philosophy that a business MUST focus on satisfying customer's needs and wants | Marketing concept |
| Transportation, storage, and handling of goods | Distribution |
| Determining what type of credit to offer to customers | Price decision |
| Process of developing, promoting, and distributing products to satisfy customer needs and wants | Marketing |
| Determining how to transport goods from producer to consumer | Place decision |
| Group of consumers that a company desires to have as customers | Target market |
| Dividing an entire market into smaller groups | Market Segmentation |
| Example of the product/service management function | Purchasing |
| Communication used to inform, persuade, or remind consumers about a product | Promotion |
| Obtaining money needed to run a business | Financing |
| Behavioral segementation factor | Product benefits |
