| A | B |
| removal punishment | removing a pleasant stimulus |
| intermittent reinforcement schedule | more useful for maintaining behavior |
| continuous reinforcement schedule | good for implementing new behavior |
| presentation punishment | presenting an aversive stimulus |
| The Premack principle | do what I want first,then do what you want. |
| Negative reinforcement | removing an aversive stimulus |
| Positive reinforcement | presenting a pleasant stimulus |
| conditioned response | a response learned through reinforcement/punishment |
| unconditioned response | a physiological response, a reflex |
| unconditioned stimulus | automatically produces an emotional or physiological response |
| conditioned stimulus | evokes responses after conditioning |