| A | B |
|---|
| advertising | paid, non-personal presentation & promotion of goods, services, or ideas by an identified sponsor |
| advertising layout | the arrangement of the headline, illustration, copy, signature, plate & price |
| advertising media | the means by which advertising may be presented (e.g., television, newspaper, direct mail) |
| advocacy advertising | advertising that presents the viewpoint of an individual or an organization |
| agent wholesaler | intermediary who assists in the sale of goods vetween manufacturers and wholesalers but who does not take the title to the goods |
| UPC scanners | an electronic device that inerupts the UPC from a product label |
| billing agreement | an agreement between buyer and supplier indicating discounts, if any, and length of time before payment must be made |
| branding | the use of a name or symbol to indentify a product or product line |
| broker | an intermediary who arranges transactions for a limited number of products or services and is knowledgeable of conditions in particular markets |
| bulk breathing | the process of dividing large quantities of any product into smaller units for resale purposes |
| channel of distribution | the path a product takes on its way to the ultimate consumer |
| common carrier | delivery service at published rates available to all businesses and individuals |
| communications systerm | a system for tansmitting data between terminals, computers, & other devices |
| competition-oriented pricing | prices set because of the influence of competitors |
| competitive bid | aa technique used by a purchaser to solicit prices for a good or service |
| comprehensive layout | a draft representation of the final advertisement presented to the advertiser for approval |
| consumer goods | tangible economic goods used by the consumer to satisfy wants and needs |
| consumer market | the pool o9f potential buyers of products offered for personal use |
| contract carrier | a carrier authorized to transport goods under a contractual relationship |
| convenience products (goods or services) | inexpensive products purchased regularly by consumers with a minimum of shopping effor |
| cost containment | control of marketing cost aby keeping them at a reasonable level to make a profit and still serve the public |
| cost-oriented pricing | a method of determining price by computing total costs and then adding the desired profit margin |
| cost-plus pricing | a method of determining price by adding to the basic costs an allowance for profit and other costs |
| data communication software | computer software that enables a system to transmit data between terminals computers and other devices |
| demand-oriented pricing | a pricing techniqued based on consumer demand |
| desktop publishing software | a type of software that allows the combining of text and graphics to create newsletters, brochures, letterheads, books, catalogs, and a variety of other professional-looking documents |
| direct distribution channel | the path from producer to consumer without the involvement of intermediaries |
| direct retailing | the use of mail, telephone, or computers to market products directly to consumers |
| display fixtures and props | shelves, counters, racks, boxes, mannequins, decorative items, or other devices used to display merchandise |
| dollar inventory control | an inventory method used by retailers based on the dollar value of forward and reserve stock at frequent intervals |
| exclusive distribution | the practice of using a single intermediary to market a product in a geographic area |
| geographic pricing | pricing technique based on hte buyer's or seller's responsibility for paying transportation charges |
| going-rate pricing | a pricing policy based on the price set by the market leader(s) |
| group advertisement | an advertisement that promotes related items |
| hypermarket | a retail store over 100,000 square feet generally carrying a wide product mix, including food, large appliances, and furniture |
| indirect distribution channel | the path from producer to consumer utilizing intermediaries |
| industrial goods and services | items used to produce other products and/or items uused in general business operations |
| industrial market | the pool of potential businesses and organizations that purchase products for used in their business, for resale to other businesses, or for production of other products |
