| A | B |
|---|
| Sources of mass media | televisions, radios, newspapers, magazines, and the Internet |
| Role of the mass media | The media impacts public attitudes and interest in issues. |
| propaganda | Techniques used to promote a specific person or product. |
| bandwagon | Propaganda that encourages the public to go with the crowd. |
| testimonial/endorsement | Propaganda that uses well know people to support candidates or issues. |
| plain folks | Form of propaganda in which the candidate pretends to be just like everyone else. |
| transfer/association | Propaganda that uses symbols for purposes other than the ones for which they are intended. |
| glittering generalities | Propaganda that uses vague statements that everyone agrees with. |
| name calling | Propaganda that labels an opponent with a word that people fear or disrespect. |
