| A | B |
|---|
| Marketing | Is the process of developing, promoting, and distributing products |
| Products | Offered for exchange can be either goods or services. |
| Services | Plumbers, dentists, and gardeners all provide this. |
| Goods | Department stores use display windows to market these. |
| Exchange | This occurs every time legal ownership of a product changes hands. |
| Utility | The value added to products by the many functions of marketing is called this. |
| Time utility | Having products available when consumers want them increases value through this function. |
| Form utility | Assembling parts to build an engine is adding value through this. |
| Information utility | Cooking instructions on packaging add value to food products by providing this. |
| Possession utility | Credit cards and installment plans increase this by making products more attainable for some customers. |
| Place utility | A well-located drive-through window adds value to a bank's services by providing this. |
| Salary | Benefits are job-related "perks" or privileges or monetary payments beyond this. |
| Occupational area | Is a category of jobs that involves similar interestsw and skills. |
