| A | B |
| Line | Linear marks or edge created when shapes meet |
| Shape | A self containes area of geometric or organic form |
| Direction | Lines: Horizontal, Vertical, Oblique |
| Size | Relationship of area occupied |
| Texture | Surface quality of a shape |
| Color | Hue |
| Value | Lightness or darkness of a color |
| Balance | Symmetrical or Assymetrical |
| Rhythm | Timed movement through space |
| Proportion | Size and scale relationship between objects |
| Emphasis | point of focus |
| Unity | All elements and design principles working together |