| A | B |
| Narrow topic | Ideas and Content |
| Correct spelling | Conventions |
| The writer reveals who he/she is | Voice |
| Writing is honest, engaging, and personal | Voice |
| Tone of the writing adds interest | Voice |
| The tone is appropriate for the audience | Voice |
| Words are powerful and engaging | Word Choice |
| Lively Verbs | Word Choice |
| Words create pictures in your mind | Word Choice |
| Specific nouns | Word Choice |
| Writing has flow, rhythm, and cadence | Sentence Fluency |
| Sentences vary in length and structure | Sentence Fluency |
| Purposeful and varied sentence beginnings | Sentence Fluency |
| Inviting introduction | Organization |
| Satisfying conclusion | Organization |
| Transitions show how ideas connect | Organization |
| Sequencing is logical | Organization |
| Pacing is well controlled | Organization |
| Punctuation is accurate | Conventions |
| Paragraphs are indented | Conventions |
| Errors do not exist | Conventions |
| Relevant, telling, quality details give important information | Ideas and Content |
| Reader's questions are answered | Ideas and Content |