| A | B |
|---|
| demographics | study of consumers based on personal characteristics |
| psychographics | study of consumers based on social and psycholoogical characteristics |
| geographics | study of consumers based on where people live |
| behavioral | study of consumers based on response to products |
| market | having the ability and willingness to buy a product |
| target market | focusing marketing decisions on a very specific group of people |
| mass marketing | designing products and directing marketing activities to appeal to a whole market |
