| A | B |
|---|
| Thumbnail Sketch | A rough sketch used in planning a layout and design |
| Focus | An element used to attract the reader's eyes |
| White Space | Background space with no text or graphics |
| Legibility | The ease with which individual characters are recognized |
| Balance | The equal distribution of design elements on a page |
| Symmetrical Design | Balancing similar elements equally on a page |
| Asymmetrical Design | Balancing contrasing elements on a page |
| Proportion | Sizing elements in relation to their relative importance and to each other |
| Contrast | The difference in degrees of lightness and darkness on a page |
| Directional Flow | Positioning elements to draw the reader's eyes through the document |
| Z Pattern | When scanning a page, the eye tends to move in a Z pattern |
| Alignment | Positioning text and/or graphics on a page |
| Consistency | Uniformity among design elements |
| Color | A powerful tool in communicating a message |
| Page Layout | Arranging all elements on a page |
| Gutter | The space between columns |
| Grid | The underlying structure of a document |
| Desktop Publishing | Using computer software to produce professional-looking documents for both office and home use |
| Publication | The document produced with desktop publishing |
| Message | The most significant part of a communication |
| Graphics | Pictures, clip art, and borders used to accent a design |
| Design | The format used to increase the visual appeal of a document |
