| A | B |
|---|
| catch phrase | an expression or slogan used to characterize an idea or theme |
| closing | the conclusion of the yarbook story, usuallly found on the final spread or page of the book |
| dividers | one page or spread separating major sections of the yearbook |
| endsheets | strong paper glued to the first and last pages of the book and then to the front and back cover. These sheets hold the bound pages inside the cover |
| opening | the introduction of the yearbook story including the title page and first spreads in the book |
| parting page | the final page of the yearbook used to finish the theme presentation |
| slogan | a catch phrase used as a theme statement |
| spin-offs | phrases that support the theme slogan through word choice or concept |
| title page | first page of the yearbook that provides essential information including title of the book, volume number, year, school name and address and other information |
| angle | focus of the story |
| audience | people who see and read the yearbook |
| coverage | information, photos and other content reported and included in the yearbook |
| deadline | the date your pages must be at the plant, not the date they are shipped |
| ladder diagram | a planning chart that represents the pages, multiples and signatures in your book. used for planning content and deadlines |
| mini-deadline | a smaller deadline for specific spreads to be completed; easier to manage than a few major deadlines |
| multiple | yearbooks are printed on large sheets of paper called signatures. A multiple, also called a flat, contains the 8 pages on one side of the sheet. Since there are two sides to the press sheet, there are two multiples per signature. |
| scatterstory | several realated story packages designed with creative typographic and photographic treatments presented on a page or spread |
| signature | a large press sheet of paper containing 16 pages of a yearbook -- eight on each side of the sheet. When folded, a signature becomes a s16-page mini-booklet and is bound together with other signatures to make a complete book |
| specialty section | groups of pages dedicated to a single subject that is likely unique to a specific year, sometimes called a mini-magazine |
| tip-in | an insert commonly found in groups of four or eight pages and used for autographs or perhaps to add content in process color. Jostens World Beat, What's Up and Millennium Review are preprinted tip-ins that provide exciting and colorful coverage |
