| A | B |
|---|
| Market research | The process of identifying primary and secondary information about the demand for a product |
| Marketing Research | The systematic gathering and analysis of data about problems relating to the marketing of goods and services |
| Qualitative data | records what people think about something |
| Quantitative data | measures the quantity of something |
| Segmentation | dividing the market up into sections |
| Demographic segmentation | dividing markets on the basis of the different characteristics such as age |
| Geographic segmentation | markets are divided on the basis of characteristics such as location |
| Psychographic segmentation | markets are divided on the basis of what people think |
| Primary research | collecting data that has not been collected already |
| Secondary research | find and use data that has been already collected |
| Ad-hoc research | deals with one particular situation the business is considering |
| Continuous research | carried out all the time |
| Custom-designed research | designed to meet the needs of a specific piece of research |
| Omnibus Research | research is carried out for different businesses |
| Observation | watching people |
| questionnaire | collect data using a set of questions |
| Focus groups | when people are brought together to consider a specific market situation |
| Hall tests | offers potential customers the opportunity of trying products out |
| Field trials | trying a product out by offering it to a small part of the market |
| Electronic data collection | collecting data via computers |
