| A | B |
|---|
| Marketing Mix (Four P's) | Product, Price, Place, Promotion. |
| Product | What you will sell. |
| Price | How much you will charge. |
| Place | Where you will sell, distribute, and advertise. |
| Promotion | How you will market the product. |
| Logistics | How you will distribute the product (plane, truck, train, etc.) |
| Product Life Cycle | The life of a product from its inception. |
| Demand | The markets requirement of a product or service. |
| Supply | The amount of a product actually available. |
| Supply and Demand Curve | Shows the relationship between the amount supplied and amount demanded. |
| Equilibrium | Supply Meets Demand |
| Surplus | Supply exceeds Demand |
| Shortage | Demand exceeds Supply |
| Euilibrium Point | Place on the demand curve where supply meets demand. |
| Target Market | The area you will direct most of your marketing efforts. |
