| A | B |
|---|
| The 4 Ps | Product, Price, Place and Promotion |
| Channels of distribution | how the ownership of a good or service pass from the producer to the consumer |
| Effects of distribution | cost, market coverage and control |
| Personal selling | face-to-face contact with customers |
| Integration | the success of marketing mix |
| Marketing mix | a combination of all those factors combining to influence the consumer's buying decision |
| The other Ps | People, Physical evidence and Process |
| SLEPT | used in assessing the external environment |
| Strengths and Weaknesses | Internal |
| Opportunities and Threats | External |
| Product | a good or service sold by a business in order to make a profit |
| Product Life Cycle | the period of existence from the beginning through , maturity and decline |
| Primary research | Field research |
| Secondary research | Desk Research |
| Sampling | asking questions of a selected group of people |
| Segmentation | an identifiable group with similar needs and wants within a market |
