| A | B |
|---|
| COST BENEFIT | A term used to describe the relationship between the cost of taking some action as opposed to the benefit derived from taking that action |
| LEGISLATION | A law or body of laws , which are created by parliament |
| GENERIC MARKET | The ‘general’ market for a product. Generic markets can be broken up into smaller submarkets or niche markets |
| RIBBON DEVELOPMENT | The development of villages and towns along geographical features such as rivers or roads. |
| TARGET MARKET | The specific group of consumers within the general population that a good or a service is marketed at. |
| VERBAL | Any communication given in spoken form |
| CFC | Chloroflourocarbon. A chemical gas used in the production of packaging material which is harmful to the environment |
| ECONOMIES OF LARGE SCALE PRODUCTION | The advantages accruing to an organisation as it expands and becomes larger |
