| A | B |
|---|
| ad | Money collected for advertising in the yearbook to enable the staff to help pay for its production and add extra features |
| all caps | Copy printed in all capital letters |
| mpersand | The "&" symbol. A substitue for the word "and" |
| applied color | Any silkscreen lacquer or lithographic ink applied to the base material of the cover |
| artwork | Any illustration, drawing, logo or other artictic material submitted for printing in the yearbook |
| ascender | Any letter stroke that rises above the x height as in "d", "b", "t", etc. |
| asymetric balance | Balance achieved by strategic arrangement of unequal elements. Informal balance |
| attribution | To credit a quote to the source |
| backbone (spine) | The part of the book that connect the front and back lids of the cover |
| balance | Stability in design; condition in which various elements of a spread are at rest |
| baseline | Imaginary horizontal line (bottom of x line) on which all type characters are at rest |
| bind | In bookmaking, to join the signatures (pages) of a book together by sewing and permanently placing them in a cover by gluing |
| bit map | A computer designed image made up of dots and pixels |
| black and white | A photograph that displays various shades of black and gray |
| bleed | Extending picture beyond the edge of the page on one or more sides leaving no extermal margin |
| blind embossing | Design that is stamped into a cover or endsheet, but not inked or decorated in any other way |
| body copy | The main story on the spread |
