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Yearbook Terminology 4

AB
downstyleStyle of headline with only the first worrd and proper nouns capitalized
drop capAnother term for initial cap
dummy layoutA rough draft of a layout showing areas for photos, copy, artwork, etc.
duotoneProcess whereby an original black and white picture in two half tones - one in black and one in an additional color
editorAny leader in charge of the yearbook or section of the yearbook
editorializingWhen the reporter give his opinion for the reader to consder
elementCpoy, headline, artwork - anything to be put on a layout
elipse3 periods (...) used to indicate the omission of a word or phrase
embossingSpecial process that creates a raised image usually on the surface of the cover or an endsheet
endsheetHeavy sheet of paper that attaches the book to its cover.
enlargementAn image, usually a print, that is larger than the negative
exterman marginThe outside margin of a page as established by the laout form. At least one element should tough this on each side of the spread
eyelineFormed by arrangeing phtots, type, or other page elements to form an even band of ehite space across the two facing pages
flatOne side (8 pages) of a signature. With the expection of a natural spread these are not consecutive pages
foil stampingA process by which a foil is applied to covers and/or endsheets using a die, heat, and pressure
folioPage number and spread identification, usually positioned in the bottom corner of a page
four colorProcess of reproducing color, photos or artwork using yellow, magenta, cyan and balck inks
ghostPhotographic image printed lightly to form a background for other elements


Herr Curtis

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