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Yearbook Terminology 6

AB
indexList of names, places and subjects included in the yearbook and the pages where they can be found
infographicStatistical information condensened for the reader into a pictoral representaion which is ealily understood
initial letterThe first letter in text, set larger than remaining text and either plain or decorated
intensityThe strength or brilliance of a color
italicsType that slants, resembling script, often sued as a contrasting face for emphasis
jump headHeadline over stoory continued from another page
justifyTo set type so that both sides of a column are straight, or flush
kerningAdjusting space between certain combinations of type characters to improve appearance
ladderA diagram of the spread by spread planning of the yearbook, showing what topic will be covered on each spread
leadThe opening paragraph of a story
lead inThe first word of a story or caption
leadingThe vertical distance between lines of type measured in points from the baseline of one line of type to the baseline of the next line
line art or line drawingIllustration in which all components are black or white with no shading
lithographed coverAny cover design printed on an offset press
logoThe use of distinctive typography and/or artwork as a trademark for a theme or design concept
kiwer caseThe small letters in type
magentaTranslucent red ink that is used as a process color


Herr Curtis

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