A | B |
posteriorization | A photo reproduced in a solid and a middle tone, rather than as a half tone |
press run | The number of yearbooks printed |
primary headline | The main headline of a spread which first captures the attention of the reader |
process color | Inks used in process printing to create the full range of colors. In 4 color printing they are yellow, cyan, magenta and black |
proofreading | Checking copy for spelling, content and grammatical accurcy |
proportion | Comparative relation between width and heighth of a photograph, helpful in determining reduction or enlargement percentages |
publish | To produce and sell or otherwise make available printed information to the public |
pulled quote | Words "pulled" from text and displayed as a quotation |
quotes | Direct statements obtained through the interviewing process by the reporter, to be included word for word in copy |
ragged | Type set unjustified |
raided initial | Initial letter projecting above first line of text type |
reverse | The technique by which type appears in white within a photo or dark background |
running hed | A headline phrase or phrases running over several spreads |
sans serif | Letters not having serifs (small strokes at the end poionts of letters) |
school paste up | Program where school glues down photos and type on layout forms |
scoreboard | Copy listing the season record of a sport |
screen | A process used to convert continuous tone, photographs and artwork into halftone dots |
screen percentage | A gray tone. Method of printing ink in a lighter shade |