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Yearbook Terminology 8

AB
posteriorizationA photo reproduced in a solid and a middle tone, rather than as a half tone
press runThe number of yearbooks printed
primary headlineThe main headline of a spread which first captures the attention of the reader
process colorInks used in process printing to create the full range of colors. In 4 color printing they are yellow, cyan, magenta and black
proofreadingChecking copy for spelling, content and grammatical accurcy
proportionComparative relation between width and heighth of a photograph, helpful in determining reduction or enlargement percentages
publishTo produce and sell or otherwise make available printed information to the public
pulled quoteWords "pulled" from text and displayed as a quotation
quotesDirect statements obtained through the interviewing process by the reporter, to be included word for word in copy
raggedType set unjustified
raided initialInitial letter projecting above first line of text type
reverseThe technique by which type appears in white within a photo or dark background
running hedA headline phrase or phrases running over several spreads
sans serifLetters not having serifs (small strokes at the end poionts of letters)
school paste upProgram where school glues down photos and type on layout forms
scoreboardCopy listing the season record of a sport
screenA process used to convert continuous tone, photographs and artwork into halftone dots
screen percentageA gray tone. Method of printing ink in a lighter shade


Herr Curtis

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