| A | B |
|---|
| brand identity | consistent feeling or image that consumers recognize when encountering the brand |
| brand mark | way a brandname is written and/or a symbol |
| trademark | legal protection of brand and anything associated |
| soundmark | trademark identified by sound |
| motionmark | trademark identified by specific movement |
| royalty | license fee for use of trademark |
| brand extension | development of new products based on existing one's names |
| entertainment franchise | series of films, programs, or character portrayals in a series |
| crossover | expansion of the popular appeal of an artist |
| archived brands | classic brands that have remained popular |
| product placement | appearance of a product in a film tv etc. |
| gross profit | revenue minus cost of goods sold |
| net profit | gross profit minus expenses |
| recovering costs | pricing strategy high enough to cover costs |
| return on investment | pricing strategy that for every dollar put in a maximum return is desired |
| competition pricing | pricing strategy that meets or beats the competitor's prices |
| net profit pricing | pricing strategy that estimating costs and expenses to achieve desired net profit |
| profit margin | difference between expenses and the retail price expressed as a percentage or dollar amount |
| reach | number of total consumers exposed to an ad |
| frequency | the number of times each consumer is exposed to an ad |
| junkets | publicity trips |
| draw | audience |
| gate sales | ticket sales |
| Brand history | they began with cattle and have been around ever since |
| 4 ways to set prices in entertainment | covering costs, return on investment, profit goals, beating competition |
| archives | film vaults that contain property that's part of a brand |
| the Entertainment business | an area of business that's very difficult to make a profit in |
| sequel | a film made to take advantage of the first film. but may not be planned from the beginning |
| sources of revenue in the film industry | tickets, concessions, videos, foreign films |
| Branding and packaging of entertainment | these are a very important part of the product part of the marketing mix today |
| 2.5-3 million | Worthwhile cost of Superbowl commercial that reaches so many |
| the "House" | AKA the theater |
| revenue | income |
