| A | B |
|---|
| Copyright | Law that states the original creator of work has control over people using and making copies of it |
| Corporate Image | The impression of the firm is created in the mind of a member of the public |
| Database | A computer for storing data records |
| Defamation | Saying or writing about someone that damages his or her reputation or causes financial lossess |
| Endorsement | Paying a celebrity to use your porduct or service publicly |
| Error Management | Identifying the causes of errors and taking appropriate actions to ensure that they do not recur |
| External information | Information found from outside the company |
| Extrapolation | Identifying a trend and extending it into the future to predict what may happen |
| Flow Chart | Diagram showing a process that involves a number of steps and a series of decisions |
| Internal Information | Information found from within the company |
| Logo | An emblem used as the badge of a company on promotional material |
| Patent | Registering a patent on an invention prevents others from making and selling it without permission for a period of years |
| Primary Data | Original information that you have found for yourself |
| Publicity material | Publications produced by the firm that are intended to attract attention and promote sales |
| Qualitative information | The opinions and preferences of individuals |
| Quantitative information | Research that produces results in the form of numbers |
| Search engines | Facilities on the internet that allow you to search for websites dealing with topics of interest |
| Secondary data | Information found from previously published or written sources, either within or outside the firm |
| Spreadsheet | A computer program that allows the user to manipulate figures and perform complex mathematical tasks |
| Strapline | A memorable phrase used by a company to draw attention to the product, or to inform the customer |
