| A | B |
|---|
| marketing concept | satisfying the needs and wants of customers |
| customers | buy a product |
| consumers | use the product |
| sales oriented businesses | sale products without regard for what people want |
| marketing oriented businesses | focus on customer satisfaction and direct their resources on offering goods and services that people want |
| value | personal satisfaction gained from the use of a good or service |
| market | group of customers who share common needs and wants |
| mass-marketing | a single markting plan to reach all consumers |
| market segmentation | dividing the total market into smaller groups of people who share specific needs and charactoristics |
| geographics | segmentation of a market based on where people live |
| demographics | statistics that describe a population in terms of personal charactoristics |
| psychographics | involves the study of of consumers based on lifestyle, and the attitudes and values that shape it |
| customer profile | a complete picture of a perspective customer (geographic, demographic, psychographic data) |
| target marketing | focusing all marketing decisions on a specific group of people you want to reach |
| marketing mix | product, place, price, promotion |
| positioning | what you do to get into the mind of the prospect |
