| A | B |
|---|
| Bait and switch | Advertising that is used to draw a buyer into a store under false pretenses |
| Consumer | Anyone who buys and uses goods and services |
| Direct mail ad | An advertisment that is delivered directly to consumers home |
| Infomercial | A program devoted to demonstrating and selling one product |
| Information ad | An advertisment that provides information about a specific product or service |
| Media | The means of communication by which ads are broadcast or displayed |
| Better Business Bureau | An organization of businesses that promise to follow fair business standards, which help to solve consumer complaints |
| Boycott | Consumers organize to refuse to buy a company's product |
| Chamber of commerce | An organization that represents small businesses in a town or city |
| Consumer action panel | Groups formed by industries to handle consumer conplaints |
| Recall | A call for an unsafe product to be returned to the maker to be fixed or destroyed |
| Redress | The right to have a wrong corrected |
| Return policy | A store's rules for returning or exchanging merchandise |
| Shoplifting | Stealing items that are displayed for sale in a store |
| Small-claims court | Proceedings in which consumers present their claims and a judge decides the case |
| Vandalism | Deliberately destroying or damaging the property of others |
| Hidden cost | The expenses of time, energy and money not encluded in the purchase cost of an item |
| Impulse buying | Purchasing something that you did not intend to buy |
| Seconds | Items that are slightly imperfet or out of production |
| Warranty | A written statenent from a manufacturer or retailer promising to repair or replace a defective product or to refund the customer's money |
| Underwriter's Laboratory | An agency that tests electrical products for safety |
