| A | B |
|---|
| Political socialization | parents, schools and friends |
| Urban areas | almost 80% live here |
| White flight | middle class fleeing inner cities |
| Soccer moms | working women in the suburbs with children |
| Whites, African Americans and Hispanics | 82%, 13% 11% |
| Gender gap | women vote more Democratic |
| Evangelical | conservative- make up 26% |
| Catholic | more liberal- make up 26% |
| Jewish | liberal- 2% of population |
| SocioEconomic Status | occupation, income and education |
| % of population over 65 | 13 |
| Issues for the elderly | Social Security and Medicare |
| White collar | accountants, lawyers, finance |
| Blue collar | steal and autoworkers |
| Service | clerical and repair |
| Average income of whites to minorities | $40,800 to $24,600 |
| motor voter | allows for registering to vote at the DMV |
| Turnout | 61% in 92 and 44% in 94 |
| Best polls come from samples of | likely voters |
| intensity | how important you think an issue is |
