| A | B |
|---|
| Business Plan | document that describes a business |
| Vision | the main concept you have for your business |
| Executive Summary | brief recounting of key points in a business plan |
| SBA | gives services to small businesses |
| Trade Association | Provide technical and general assistance to entrepreneurs |
| Industry | collection of businesses with a common line of products or services |
| Market | group of people or companies who have a demand for a product or service and are willing to buy it |
| Target Market | a particular group your business is interested in and will focus your effort toward |
| Demographics | age,gender,family size, family life style, income ocucupation |
| Psychographics | personality opinions and life style elements |
| Market Research | a process of analyzing the specifics of your business |
| Secondary Data | information that has already been collected. |
| Primary Data | information that has been obtained for the first time and specifically used for your study. |
