| A | B |
|---|
| Decline stage | The last stage of a product's life cycle, during which sales fall rapidly |
| Demographic | Demographic segmentation consists of dividing the market into groups |
| Depth interview | A lengthy, one-to-one structured interview, examining in detail a |
| Differentiation | A marketing strategy aimed at ensuring that products and services have |
| Direct mail | The delivery of an advertising or promotional message to customers or |
| Direct marketing | The planned recording, analysis and tracking of customer behaviour to |
| Direct response | Direct response advertising is that which incorporates a contact method |
| Distribution | The network of organisations necessary to distribute goods or services |
| Distributors | Companies that buy and sell on their own account but tend to deal in |
| Divest | A strategy based on the Boston Matrix. Here the company can divest the |
| Dogs | A term used in the Boston Group Matrix. Unsurprisingly, the term "dogs" |
