| A | B |
|---|
| How prices can be set | covering costs, return on investment, profit goals, beating competition |
| $2.5 Million | Cost of an expensive but worthwhile commercial on the Superbowl |
| Entertainment business | Field that is very difficult to make a profit in |
| Sequel | Takes advantage of the first film but may or may not be planned from the beginning |
| Sources of revenue in film industry | box office tickets, concessions, foreign films, etc. |
| Brandmarks | logos or pictures that represent a brand |
| Trademark | legal protection of a brand or anything associated with it |
| Brands history | these have been around since almost the beginning of time |
| Archives | Film vaults that contain property that's part of a brand |
| Touring bands | These musicians try to eran enough $ to make up for concerts that lose money |
| Branding and packaging | among the most important of the marketing mix today |
| net profit | What's left after paying for expenses |
| Gate sales | AKA Ticket sales |
| Branding | The name, symbol, or device that a company uses to identify itself/products |
| Franchise | Series of films, programs, or character portrayal planned to expand the original series |
| the "House" | AKA the theater |
| revenue | toatl income |
| brand extension | development and introduction of new products to expand established ones |
| Junkets | Publicity trips to major citiesTours |
| Crossover | When an artists uses its appeal to reach new target markets |
| Brand identity | Consistent feeling that consumers recognize when encountering a brand |
| MGM's raoring lion | Soundmark |
| Gross profit | Revenue - cost of goods sold |
| Tri-Stars winged horse | motionmark |
| Profit margin | Difference between expenses and retail price |
| Reach | the number of people exposed to an ad |
| Frequency | How many times people are exposed to an ad |
