| A | B |
|---|
| advertising | any sales message paid for by a sponsor and appearing in media |
| clientele | a group of customers who continue to do business with the same company or individual, and who will usually recommend that company or individual to others |
| consumer | a person that purchases and uses goods or services |
| cost | what a retailer pays for merchandise |
| demographics | information about the personal characteristics of a population(age, ethnic background, occupation, income, education, gender) |
| discount | reductions in a price given to the customer on a product |
| distribution | the process of moving goods and services from the producer to the consumer; examples of this would be transporting, storing, inventorying, receiving, and managing |
| market | all of the potential customer and consumers for a product |
| marketing | the activities that are involved in satisfying the needs and wants of the consumer through exchange |
| market survey | a planned set of questions to which individuals or groups of people respond to determine which goods or products are desired |
| mark-up | the amount added to the cost of a product to determine the selling price |
| packaging | the use of containers and wrapping material to protect, contain, identify, promote, and facilitate the use of a product |
| pricing | the process of deciding how much to charge a consumer for a product or service, things to consider are how much a consumer is willing to pay, demand, the quality of a good or service, competitor prices |
| producer | person or business that provides goods and services |
| product | goods or services provided by a business |
| promotion | ways that a business communicates information and ideas about their products or services to the consumer |
| retail | a type of business that sells products directly to a consumer |
| selling | the way that a business responds to consumer wants and needs through planned communications intending to influence their purchasing decisions |
| target marketing | the seller identifies market segments, selects one or more, and develops products and marketing mixes tailored to each |
| telemarketing | process of completing sales transactions over the phone |
| wholesale | type of business that sells products from producers to retail stores, industrial users, and institutions |
