| A | B |
| assertiveness | standing up for your rights. the ability to express your needs and desires clearly and strongly |
| business plan | the document which sets the goals before you start a business |
| entrepreneurship | starting, managing, and owning one's own business |
| franchise | the rights to sell a company's goods or services in a particular geographic area |
| free enterprise system | a system where businesses are owned by private individuals or groups |
| initiative | tendency to do more than is asked of you, to try to solve problems on your own, to be a self-starter |
| motivation | inner drive that causes one to act |
| non-profit | a type of business that sells products directly to consumers |
| risk | chance of injury, damage, or loss |
| service business | work done for others for a profit |
| sole proprietorship | a business owned by one person |